Connected curiosity unlocks creativity, possibility and breakthroughs.

About Pete

I’m a builder who still does the work. Brands, products, ventures, AI: different rooms, same job. Find the real problem, then design the thing people actually want.

It starts in Milford.

Connecticut shoreline kid. I took apart every computer I could reach, just to see how it worked.

Pete Sena as a teenager
1983 Milford, CT
Pete Sena at an early computer
1996 First code
Early Digital Surgeons workshop
2004 Digital Surgeons
Gaga’s Workshop ribbon cutting at Barneys New York
2011 Barneys New York
Gaga’s Workshop storefront at Barneys New York
2013 Webby Awards
Green Zone framework
2010s The Green Zone
District New Haven campus
2017 District New Haven
Team working together at District
2019 District opens
Founder x Father
2021 Founder x Father
Forward Obsessed
2022 Forward Obsessed
Pete Sena photographed by Hartford Business Journal
2023 Hartford Business
Pete Sena leading a brand sprint
2023 Chief Creative Officer
The Resonance
2024 The Resonance
2025 TEDxHartford
General Purpose Consulting launch
2026 GPC
By the numbers

Key achievements

The receipts behind the story. Numbers I’m proud of, earned with a lot of great people.

108K

Square feet at District, the New Haven campus I cofounded.

$100M+

Raised with and for the founders I’ve partnered with.

20+

Exits and IPOs I’ve helped make happen as an operator, partner and mentor.

25,000+

People who read my weekly notes on creativity, AI and building.

Partners and clients

What keeps me curious

Book
The Creative Act
Rick Rubin

Creativity is a way of being, not a job title.

Book
Range
David Epstein

Generalists who connect the dots end up seeing what specialists miss.

Book
Where Good Ideas Come From
Steven Johnson

Big ideas come from collisions, not lone geniuses.

Talk
Stanford Commencement, 2005
Steve Jobs

Five days to answer the big question. Prototype before you pitch.

Book
Creative Confidence
Tom and David Kelley

Everyone is creative. Most people just need permission.

Book
The Design of Everyday Things
Don Norman

If people keep getting it wrong, the design is wrong.

Book
Steal Like an Artist
Austin Kleon

Nothing is original. Remix on purpose.

Book
Shoe Dog
Phil Knight

The messy, honest version of building something that lasts.