At nine years old, Pete was the kind of kid who found taking computers apart and putting them back together fun. A digital native on steroids, “Pete the Geek” started coding at 13, consulted for global companies in high school, and launched Digital Surgeons from his dorm room. 
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Since 2004, Pete has been the founder, CEO, and Chief Creative Officer of Digital Surgeons, a creative consultancy that launched on $5,000 and today is a thriving 8-figure organization that employs more than 50 people and is housed in the innovative, comprehensive coworking ecosystem District, co-founded by Pete. He and his team have created award-winning work for innovators from Lady Gaga to United Technologies and the US Open and countless organizations from start-ups to scale-ups. Pete has also helped numerous companies from early fundraising to IPO, collectively raising more than $100 million for various client-partners over the years. 

This leads you to the most important part of Pete’s backstory: it’s all about being forward-obsessed. He chooses to place his passionate, purpose-driven focus on leveraging the power of design and technology to make the world a better place. This is Pete’s Ikigai — the thing that gets him out of bed in the morning. By improving people's businesses and increasing their bottom-lines with next-level design, Pete helps people and organizations build affluence and influence — so they can pay their success forward.
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Helping as many people and businesses as possible use their power for good takes Pete’s origin story full-circle. Pete is also a Venture Mentor at Yale University and an entrepreneur-in-residence at his alma mater, the University of Connecticut, in the Technology Incubation Program.